With many decades of combined experience in online & offline shopping, and visibility into the best discounts available on the Web, our team set out to build something that rewarded hard working employees across the public sector. Having begun the journey toward development of Heart-Cart.com we still felt like something was missing – we wanted to give back and knew our family and friends wanted to make a difference too.

So we decided to add in a charitable component. Giving back is now not only a part of Heart-Cart.com but our overall Shop ’n Give business ethos. Our technology ‘verifies’ that you are indeed working in the public sector and then offers platform-specific deals related to your area of work.

Longer term our vision is to build the UK’s most successful ‘Benefit Corporation’- a global movement of for-profit companies who are using their business for good.